We are very excited to announce that as of January 3rd, 2023, Sentinel IPS is now Nomic Networks. I’ll answer the obvious question of “Why?” later, but if you’re an existing Sentinel customer reading this, I want to get these 2 points out of the way:
- From the customer perspective, nothing changes. Same products, same people. (Actually, better products, but more on that later.) All of your personal contacts remain the same, from Support, Accounting, and Sales, all the way up to the Executive team. We’re not going anywhere.
- You will see a gradual shift on all our product interfaces from Sentinel to Nomic Networks branding throughout 2023, and we will keep you posted on any technical or administrative changes required. It’s going to take a little while, but we will get there eventually.
OK, now that that’s settled …
What does “Nomic Networks” mean?
Short answer: It’s a nod to our roots, while giving us a clear path forward.
A quick history lesson: Sentinel IPS was originally founded as EcoNet.com, way back in 1995, at the dawn of the World Wide Web. “EcoNet” was short for “Economic Networks”, which described the new Internet perfectly, predicting what it would become: It was an acknowledgement that all networks are in some way “economic” in nature.
This was a novel idea in a time before Amazon and Google existed. But fast-forward to today, and it’s never been more important to protect and defend these “economic networks.”
“Nomic Networks” is a play on the word “Eco-nomic” … A tip of the cap to our past, yes. But also unique enough to allow us to move beyond just protection implied by the name “Sentinel.” It’s no coincidence that this name change coincides with the debut of Insight V1: The first release of our new internal security, network health, and visibility tool launching literally as I type these words.
Why are you changing your name?
Short answer: “Sentinel IPS” doesn’t adequately describe what we do anymore, and there are too many other “Sentinels.”
First, having “IPS” in our name is too limiting. “IPS” is an acronym for “Intrusion Prevention Systems,” a very specific industry technology that has been around for a long time. We’ve been doing way more than IPS for years: Our proprietary CINS threat intelligence, managed threat feeds, Network Cloaking, and stellar 24/7 support are just a few examples of what we do beyond IPS. And as I mentioned earlier, the launch of Insight and our evolving Managed Network Detection and Response service doesn’t fit within the narrow confines of “Sentinel” or “IPS.”
Second, we are constantly being confused with the other “Sentinels” in the cybersecurity space. No one can deny that “Sentinel” is a cool word, but with SentinelOne, Azure Sentinel, Barracuda Sentinel, and Sentinel Technologies crowding the landscape, in some markets we’re the 5th Sentinel you might come across. It’s simply become too difficult to differentiate our brand.
In Conclusion …
We’re not going anywhere, but we’ve simply outgrown the Sentinel IPS brand.
Everyone here is excited to move forward in 2023 with the new name and new merch, but most importantly we’re focused squarely on the Nomic Networks mission: Delivering new products like Insight that give understaffed and underfunded IT teams a chance to take advantage of enterprise-level security tools without the enterprise price tag.
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